BUD 專項基金

BUD Fund

The BUD Fund — “Dedicated Fund on Branding, Upgrading and Domestic Sales” — is designed to help Hong Kong enterprises strengthen their brand presence, optimise internal operations, drive business upgrading and transformation, and expand into Mainland China and Free Trade Agreement (FTA) markets.

Eligibility

Funding Ratio

The Government will provide funding of up to 25% of the total approved project cost. The enterprise must contribute at least 75% of the total approved project cost in cash.

Funding Ratio

Each company can receive up to HK$7 million in total funding across all BUD schemes (General Application, Easy BUD, and E-commerce Easy).

BUD Fund

Eligibility

Funding Ratio

The Government will provide funding of up to 25% of the total approved project cost. The enterprise must contribute at least 75% of the total approved project cost in cash.

Funding Cap

Each company can receive up to HK$7 million in total funding across all BUD schemes (General Application, Easy BUD, and E-commerce Easy).

Funding Scope

Brand Development

Supporting the development of branding strategies, including brand positioning, brand identity design, market research, and brand promotion planning

Upgrading and Transformation

Support for product and technology upgrading, including new product development, adoption of new technologies, enhancement of management systems, and the implementation of production automation

Market and Marketing Expansion

Support for expanding into target markets, including market research, marketing strategy development, establishment of sales channels, and promotion of products or services.

BUD General Application

BUD E-commerce Easy

BUD Easy

have been adjusted from

HKD

800,000

Approval Processing Time

工作天

First Funding Payment

核准撥款總數的

20%

Project Delivery Time

最多

個月

Eligible Projects

Placement of advertisements directly associated with the project
Exhibitions (including virtual exhibitions) and promotional activities (Related travel and accommodation expenses for exhibitions should be categorized under 'Travel and accommodation expenses for trips between Hong Kong and the Mainland/FTA/IPPA economies')
Travel and accommodation expenses between Hong Kong and the Mainland/FTA/IPPA economies
Design and development of an online sales platforms
Development or enhancement of the company website
Development or enhancement of mobile application
Design and production of promotional materials
Testing, certification and registration
Application for product patents and trademark registration

have been adjusted from

HKD

800,000

Approval Processing Time

工作天

First Funding Payment

核准撥款總數的

20%

Project Delivery Time

最多

個月

Eligible Projects

Design and development of an online sales platforms
廣告(有關於申請企業電商業務宣傳)
Development or enhancement of mobile application
Development or enhancement of the company website
其他電商相關措施 (如為宣傳有關電商業務製作的跨平台宣傳影片/宣傳照)

**每間企業七百萬元的最高累計資助金額。
而獲批的「電商易」項目亦會與「申請易」及其他一般申請共同計入「BUD 專項基金」下每間企業七十個的最高核准項目數量。**

have been adjusted from

HKD

100,000

Approval Processing Time

工作天

First Funding Payment

沒有前期資金

Project Delivery Time

最多

個月

Eligible Projects

Placement of advertisements directly associated with the project
展覽會
申請產品專利/商標註冊
Testing, certification and registration
宣傳用途的流動應用程式
公司網頁
設計及製作宣傳品
網上銷售平台

**每間企業七百萬元的最高累計資助金額。
而獲批的「申請易」項目亦會與「電商易」及其他一般申請共同計入「BUD 專項基金」下每間企業七十個的最高核准項目數量。**

Timeline

Application Process

Stage 1: Scheme Overview and Preliminary Evaluation

Help companies understand the BUD scheme and assess their eligibility for application.

Stage 2: Application Document Preparation and Internal Coordination

The process takes approximately 2 to 4 weeks.

Stage 3: Application Form Completion and Submission

All information must be reviewed and confirmed by the applicant company for accuracy and authenticity.

Stage 4: Follow-up and Response to Supplementary Inquiries During Review

Government approval usually takes about 3 to 6 months or more.

Stage 5: Post-approval Administration and Basic Compliance Support

One Sec 將全程跟進監控 BUD 資助項目的進度

初步評估，了解客戶的發展需求和商業模式

簽署Onesec申請表並支付押金

初步評估，了解客戶的發展需求和商業模式

提交所需文件並回答政府問題

審批工作流程全年持續進行，因此您的申請一旦提交，將繼續推進，不間斷。

所有項目（包括選擇申請初始資助的項目）最早可以在提交申請表後的第二天開始

Timeline

BUD Fund申請指引

1.評估和起草提案

2.提交申請並等待結果

3.項目執行期

4.提交結果報告

Documents Required for Application

Company Registration Documents
Supporting documents for the responsible individuals or shareholders holding 30% or more ownership
Documents proving the company’s substantive business operations in Hong Kong
Proof of total turnover in Hong Kong and relevant markets for the previous financial year
Proof of eligible investment relationship (if applicable)
Promotional materials of the applicant company
Other documents that may need to be supplemented.

我們如何幫助企業取得成功

OneSEC 秘書公司致力於為本地及海外企業提供全方位支援，包括獲批後的宣傳推廣及市場拓展服務，確保企業獲取最大效益。

Travel Agency

茶餐廳

裝修公司

We wanted to apply for the BUD Fund before, but the process was really complicated. Luckily, OneSEC helped us out; they clarified the requirements, and had a dedicated person following up on documents and answering questions. The entire process was much smoother. The best part is that it was successfully approved in the end!

SaaS Enterprise

Leo Lai, Dumbchat.ai Ltd

For SMEs doing BUD applications, they are definitely the ones to go to! One-on-one dedicated service, policy explanations are easy to understand, and they provide hands-on guidance throughout. You don't have to worry about the process yourself, you get the funding efficiently, and the service value is super high!

Travel Agency

Rachel Ng, TravelLiker.com Limited

SaaS Enterprise

Leo Lai, Dumbchat.ai Ltd

Travel Agency

Rachel Ng, TravelLiker.com Limited

Breaking News

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FAQs

What types of projects are mainly funded by the BUD Fund?

The BUD Fund primarily supports projects related to brand development, market expansion, business upgrading, and related supporting measures. The actual scope of eligible projects is subject to the prevailing fund guidelines and the government’s interpretation at the time of application.

Is it mandatory to submit a specific project for BUD Funding?

Yes. Applicants must submit a specific and feasible project plan with a reasonable timeline. Proposals that are purely conceptual or lack practical implementation details are generally not considered valid applications.

What factors does the government generally focus on when reviewing BUD applications?

The government generally examines whether the project has a clear business purpose, a reasonable connection with the company's actual business, justified budgetary grounds, and whether the project outcomes are feasible and quantifiable.

Is it harder for smaller companies to get funding approval?

Not necessarily. Company size is not the primary factor in BUD Fund approval; the government generally emphasizes project quality, feasibility, and the actual benefits to the company's business development.

Does it mean there is a problem with the application if the government requests supplementary documents or explanations?

Not necessarily. Requests for supplementary documents or inquiries are common procedures during the review process, usually because the government needs further information during the assessment to complete the overall audit.