The BUD Fund — “Dedicated Fund on Branding, Upgrading and Domestic Sales” — is designed to help Hong Kong enterprises strengthen their brand presence, optimise internal operations, drive business upgrading and transformation, and expand into Mainland China and Free Trade Agreement (FTA) markets.
01
Eligibility
02
Funding Ratio
The Government will provide funding of up to 25% of the total approved project cost. The enterprise must contribute at least 75% of the total approved project cost in cash.
03
Funding Cap
Each company can receive up to HK$7 million in total funding across all BUD schemes (General Application, Easy BUD, and E-commerce Easy).
Supporting the development of branding strategies, including brand positioning, brand identity design, market research, and brand promotion planning
Support for product and technology upgrading, including new product development, adoption of new technologies, enhancement of management systems, and the implementation of production automation
Support for expanding into target markets, including market research, marketing strategy development, establishment of sales channels, and promotion of products or services.
have been adjusted from
HKD
800,000
Approval Processing Time
60
Business Days
First Funding Payment
Total Approved Grant
20%
Project Delivery Time
Up to
24
Months
have been adjusted from
HKD
800,000
Approval Processing Time
60
Business Days
First Funding Payment
Total Approved Grant
20%
Project Delivery Time
Up to
24
Months
*Maximum cumulative funding of HK$7 million per company.
**Approved "Easy E-Commerce" projects will be counted together with "Easy Application" and other general applications — maximum 70 approved projects per company under the BUD Fund.
have been adjusted from
HKD
150,000
Approval Processing Time
30
個工作天內
資助地域
擴至48個經濟體
項目推行時間
Up to
12
Months
*Maximum cumulative funding of HK$7 million per company.
**Approved "Easy E-Commerce" projects will be counted together with "Easy Application" and other general applications — maximum 70 approved projects per company under the BUD Fund.
**6月15日起的三項優化包括資助地域擴大、申請易上限由10萬增至15萬，以及AI項目更針對性支援。**
01
02
03
All information must be reviewed and confirmed by the applicant company for accuracy and authenticity.
04
Government approval usually takes about 3 to 6 months or more.
05
我們會先評估您的申請資格、項目方向及執行可行性，協助您全面了解申請機會與潛在風險。無需預付任何費用，免費評估，讓您安心踏出第一步。
完成初步評估後，我們會根據您的業務需要及資助要求，規劃申請策略，並協助準備建議書及所需文件，為 BUD 資助申請打好基礎。
資助獲批只是開始。我們會持續跟進項目執行、文件管理及合規要求，協助您有序完成每個階段，讓整個項目順利推進。
OneSec 採用成功收費模式，與您共同承擔申請風險。只有 BUD 資助成功獲批後，才會按約定收取成功費，讓每次支出都更有保障、更值得信賴。
We wanted to apply for the BUD Fund before, but the process was really complicated. Luckily, OneSEC helped us out; they clarified the requirements, and had a dedicated person following up on documents and answering questions. The entire process was much smoother. The best part is that it was successfully approved in the end!
Leo Lai, Dumbchat.ai Ltd
For SMEs doing BUD applications, they are definitely the ones to go to! One-on-one dedicated service, policy explanations are easy to understand, and they provide hands-on guidance throughout. You don't have to worry about the process yourself, you get the funding efficiently, and the service value is super high!
Rachel Ng, TravelLiker.com Limited
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Not necessarily. Company size is not the primary factor in BUD Fund approval; the government generally emphasizes project quality, feasibility, and the actual benefits to the company's business development.
